Chaucer Used Poetic Form Essay Example For Students

Chaucer Used Poetic Form Essay How has Chaucer utilized wonderful structure, structure and language to communicate his musings and sentiments in The Knights Tale? Saucers utilization of language, structure, and structure attempts to pass on the subtleties of various characters and the feelings encompassing them In a multi-faceted estate. For example, Saucers substantial utilization of nature-situated, sentimental symbolism while portraying Emily permeates her character with an adolescent and dynamic quality, supported by the setting of a morn in May, previously causing the perusers brain to ponder Springs topics of new life, of sprouting plant science. The portrayal of how roses shading endeavored her tint both relates her to the Rose blossom (maybe recommending a characteristic immaculateness and sensitivity) and the shading red. It could be contended that this relationship of the shading red with Emily was Implemented by Chaucer as a way mixing her character with sentiment and energy, given Recite and Palominos uncovered love for her. Moreover, one might say that there is likewise an unobtrusive feeling to Emails relationship with red (inevitably working out as expected with Recite and Palominos mercy towards one another later in the story), however in the event that this is valid, at that point it is fairly underplayed given the lady Like Image of Emily we are all the more altogether gave as she walked to and fro through each nearby. As opposed to this virtuous yet sentimental and verbose portrayal of Emily, Recite and Pullman are given no genuine characterizing contrasts between them referenced in this concentrate. Both decide to talk utilizing comparably dreary and formal regrets (and shouts of Alas! what's more, Ah! ) that cover the last 50% of the concentrate, and in doing so make it official for the peruser to recognize the characters ethics, expectations, and general characters. It could maybe be that by striping the two men of their personalities In such a manner, Chaucer Is remarking on the exhaustion of elegant love, and how this refined, blue-blooded type of pursuing does nothing to genuinely recognize one admirer from another. Chaucer likewise utilizes structure to give the concentrate a quickness, alongside basic elements that keep the perusers consideration. Saucers commitment to the utilization of rhyming couplets all through the concentrate (and all through Canterbury Tales In stunning) gives his words an enthusiasm, because of how each rhyme comes rapidly, organizing every two lines and making them point out themselves. By doing this Chaucer keeps the disposition to some degree fun, yet unusual and lighthearted, and from wandering excessively far into intensely enthusiastic region. We see this in how even Arcatas addressing of-My cousin, why what afflicts you now/That youve so creepy paleness on your temple? ls rendered less concern-ridden and, seemingly, more racked with inquisitively topical Jumps all through the concentrate, that frustrate the enthusiastic response of the deader: And like a sublime heavenly attendants was her tune. The pinnacle tall, which was so thick and solid. These shifts between glad, tragic, dreary and delightful topics from line to line push forward the possibility that Joy and distress are never far separated structure each other. Every one of these elements consolidates to make a sincerely befuddling bit of composing, particularly for an advanced peruser, and is maybe purposeful with Chaucer endeavoring to reflect topics of elegant love, and the alleged compelling feelin gs that encompass it, with a fortunate composing style.

Mother Daughter Relationships - Mothers and Daughters in Amy Tans The Joy Luck Club :: Joy Luck Club Essays

Moms and Daughters in Joy Luck Club Amy Tan's epic, The Joy Luck Club, investigates the connections and encounters of four Chinese moms and four Chinese-American girls. The distinction in childhood of those ladies conceived during the primary quarter of this century in China, and their girls conceived in California, is certain. From the earliest starting point of the novel, you hear Suyuan Woo recount to the tale of The Joy Luck Club, a gathering began by some Chinese ladies during World War II, where we ate, we snickered, we messed around, lost and won, we recounted to the best stories. Also, every week, we could plan to be fortunate. That expectation was our solitary happiness. (p. 12) Really, this was their solitary happiness. The moms grew up during dangerous occasions in China. They all were instructed to want nothing, to swallow others' hopelessness, to eat [their] own harshness. (p. 241) In spite of the fact that relatively few of them grew up horrendously poor, they all had a specific regard for their older folks, and forever itself. These Chinese moms were completely instructed to be respectable, to the point of giving up their own lives to keep any relatives' guarantee. Rather than their little girls, who can vow to come to supper, yet on the off chance that she needs to watch a most loved film on TV, she no longer has a guarantee (p. 42), To Chinese individuals, fourteen carats isn't genuine gold . . . [my bracelets] must be twenty-four carats, unadulterated all around. (p. 42) Towards the finish of the book, there is a positive line between the distinctions of the two ages. Lindo Jong, whose girl, Waverly, doesn't know four Chinese words, portrays the total contrast and inconsistency of the two universes she attempted to associate for her little girl, American conditions and Chinese character. She clarifies that there is no enduring disgrace in being conceived in America, and that as a minority you are the preferred choice for grants. Above all, she takes note of that In America, no one says you need to keep the conditions another person gives you. (p. 289) Living in America, it was simple for Waverly to acknowledge American conditions, to grow up as some other American resident. As a Chinese mother, however, she likewise needed her little girl to gain proficiency with the significance of Chinese character. She attempted to show her Chinese-American little girl How to obey guardians and tune in to your mom's psyche.

Bioinformatics Resume Examples, Template, and Resume Tips

Bioinformatics Resume Examples, Template, and Resume Tips Bioinformatics is quite a niche field of study if you ask me. Its an interdisciplinary field of science that combines biology, computer science, mathematics, information engineering all to analyze and interpret biological data.A bioinformatician’s job is to create data of algorithms and specialized software which is then used to identify and classify components of a biological system.This is implemented in all kinds of fields of study such as cancer research, DNA analysis, and protein sequences.But a bioinformatician can also work in other fields such as biostatistics, biochemistry, computational biology or even biophysics.Also, a bioinformatician is required to have at least a PhD and in some cases even a medical degree to be qualified for a specific job title.As you can see, there are a lot of jobs and a wide range of fields where bioinformatics are being implemented, so there is no surprise why the need for a bioinformatician is so high.Today, we are going to show you how to wri te your resume for this field of study and we will start by giving you two practical examples so that we can explain later all the sections one at the time and guide you towards your perfect resume.If you happen to have any problems or further questions regarding how to write your resume, we invite you to take a look at our resume builder where you will have detailed information and also a quick way to delete or add any section you need in your resume.Let’s begin!Bioinformatics Analyst Resume Example Right Biostatistician Resume Example Right Create your own resumeWRITING YOUR PERSONAL INFO SECTION LIKE A PRONow that you know how your resume should approximately look like we are ready to talk about each section at a time and to no surprise first up is the personal info section.This section should contain the information you would normally put on your business card because you will have to list a few things so that your employer or hiring agent can contact you.Some of the information isn’t mandatory but it’s not a bad idea to write it anyways and we will explain along the way the most important parts of this section.Full NameWriting your full name should be easy as pie but some people do not understand that you need to provide your real, birth name and not a nickname that everyone calls you by.As you can already tell, that is highly unprofessional and will never work on a resume.So dont ever write Sammy, Liz, Bobby and so on, unless, God forbid, your parents named you that and that name is on your birth certificate.If you’ve recently changed your name but don’t still don’t have the proper documentation, you should use your previous name until you get things sorted out but be sure to notify your employer on time.Richard Paul RightRichard 'Richie' Paul WrongProfessionBecause bioinformatics covers a wide range of other subjects, you dont necessarily need to write that youre a bioinformatician.You can use other callings, such as a biostatistician, bioengineer, biometrician, and so on.Also, if you need a bit of help, you can write the profession on which you’ve got your PhD or even from a previous job title.PhotoPhotographs on a resume aren’t mandatory but you might be asked to provide one so if that is the case do pay attention to be presentable in your photograph.Go to a photo booth or a professional studio and dress professionally for the photo.That way youre not just providing a good-looking photo of yourself but you are also giving your employer the notion that you know how to carry yourself as a true professional.Phone NumberA phone number is pretty much mandatory because even though you will send your resume via E-Mail and will usually get a reply there as well, you need to provide your employer with an alternative way of contacting you.Be sure to provide your mobile phone number and not your landline number because you want to be available at any point of the day and not just when you’re at your home.AddressNo employer can lawfully ask you to provide your address but it’s highly recommended that you provide one in the case that the company needs to send you some equipment or if they want to organize daily transportation from your house to the workplace.E-Mail AddressYou will need to write your E-Mail address in the personal info section mainly because you will also have to send your resume from that same address and its highly likely that you will receive a reply there as well.Most professional people have at least two E-Mail addresses â€" one private an d one for business.And they do it for good reason. You dont ever want to use your E-Mail address because you dont want your business E-Mails to be mixed with your ones and also the address itself must appear somewhat professional.No strange nicknames, numbers, symbols or acronyms should be in your E-Mail address. Instead, you should opt for your full name and surname and if its already taken, you can implement even a middle name or just the initials.Judith.r.valero@gmail.com RightJuddieTheBiostatistician187@gmail.com WrongSocial MediaSocial media is a really good way to present your other skills, achievements and even other branches of work which haven’t gotten the chance to be listed on your resume.Your go-to social media for this purpose is, of course, LinkedIn and nearly all professionals from all kinds of lines of work got their profile so there is no reason not to open one.LinkedIn is also a great way to promote your career achievements to people who are in the same field o f study and you can then “link” together and communicate.Apart from LinkedIn, you can also list your Twitter and Facebook account but as a bioinformatician, you dont have much use of those social media platforms.THIS SUMMARY WILL GET YOUR EMPLOYER’S ATTENTIONEvery good summary is always short but direct and there are two rules which you need to follow word for word to get your employer’s attention.These rules are:Write just two or three sentences because you don’t want your employer to die from bored by reading a whole block of text but you also don’t want to just write “Hire me please”.You should mention how much experience you have in this field of work, your past work experience, your work ethics and the overall reason why you think you should be hired.If you are having trouble with writing your summary, just leave it for the end of the resume once you’ve already finished the other sections.This way you know exactly what to mention in your resume and you are avo iding the probability of writing something which doesn’t appear to be shown on your resume.Lastly, never bargain with your employer, meaning you should never write that you think you should be hired or that you will be a valuable asset to his company, instead let your past work experience, education and skills do the talking for you.If you want to make a good first impression, and by the way, there is only one chance for a first impression, your summary section should look something like this:SummaryI have over 5 years of experience working in the field of biostatistics and computational biology. Also, I have worked for companies such as LabCorp, Novartis, and Personalis, Inc. I am looking forward to putting my expert knowledge of genome research to good use. RightSummaryI am a bioinformatician with over 5 years of experience and have worked for LabCorp, Novartis, Personalis, Inc. I think I have the skills and knowledge which will benefit your company. WrongTHE KEY TO A PERFECT RESUME IS A FLAWLESS EXPERIENCE SECTIONAs a professional bioinformatician, your experience section is your bread and butter for several reasons.First of all, you need to show to your employer that you have experience working in this field and what better way to show it than to explain your responsibilities but also achievements in previous companies.What we mean by that is don’t just write your responsibilities because your employer certainly already knows what responsibilities your job title requires you to take up.To really wow your employer or hiring agent you need to write exactly what youve done in your career which improved the overall workflow of a company and also made the topics of your research clearer to both the academic community and the public.Also, you should always write your past work experience reverse-chronologically, starting from your most recent job to your very first one in this field.Please note that you dont need to list jobs that arent related to your lin e of work because no one is interested in the fact that youve worked at KFC when you were a grad student.Lastly, you should always put in from what year you worked for which company so that your employer can see that you have as much experience as you claim in your summary. Right WrongHERE’S HOW TO WRITE YOUR EDUCATION SECTION THE RIGHT WAYBecause bioinformatics is such a complex subject, there is no surprise why people from this field of study are required to have a rich academic portfolio.I mean researching cancer genomes and protein chains isnt a job for a sophomore college student and thats why you must write your education section the right way.First things first, as with the experience section you should always write your education section reverse-chronologically so that you show you the latest and most important academic achievement first.Second, if you have a Ph.D., always write on which thesis you have acquired your diploma so that you appear more eligible.Lastly, you can always mention your extra-curriculum activities, GPA score and so on if you want to make a better impression. Right WrongTHE FUNDAMENTALS OF A PERFECT SKILLS SECTIONYour skills section is one of the most important sections of the whole resume, and your skills can set you apart from other people who also applied for the same job position.Writing a great skills section isnt that hard if you know how to divide the skills of your professions from your other useful skills because most of the time unless you work in management which you dont, those two skillsets do not correlate.In your “bioinformatics skills” section you should write which programming languages are you familiar with and at which degree as well as other skills such as the ability to work with databases, developing and implementing algorithms and so on.In your “other skills” section you should focus on emphasizing your overall work ethics and explain how good are your communication skills, are you capable of leading projects, do you cooperate with others, etc.Also, you should write another section concerning your knowledge of f oreign languages and to what degree.Things to avoid in your skills sections are generic skills that dont have anything to do with the job position youre applying for. Right WrongUSEFUL TIPS WHICH WILL SET YOUR RESUME APART FROM OTHER’S1. Length of your resumeThere has always been a debate about resume length but you should keep in mind that a maximum of 2 pages is the standard deal.A one-page resume is ideal, but if you cant pull it off then you can write 2 pages.2. BulletingBecause most employers and hiring agents don’t spend a lot of time reading your resume you should use bullet points to list your most important achievements you want to emphasize.That way, they are more visible than in a single block of text.3. Proofreading your resumeYou should always send your resume to a proofreader so that he can alter any possible grammatical errors and maybe make a suggestion about changing something about your resume and be sure to take his professional advice before you send it to your employer.4. FormattingFormatting is also a very important thing to remember because many resume reading software (and be sure that your resume will go through one) reads just a few more common text formats.Your best bet is to use the PDF format and avoid formats such as TXT and PS.5. Never write the same resume twiceAs your job position that you are applying for changes, also is the case with your resume.Because not all job positions require the same skills or past work experience, you should always adapt your resume to the current job position.6. E-Mail  Always check your E-Mail at least twice a day because you don’t want to miss out if you are called for a job interview.Most employers won’t just call you on the phone and that’s why it’s so important to check your E-Mail. Also, check the spam folder because some E-Mails might get filtered out.7. Resume template builderIf you have any other questions concerning your resume, please go to our resume template builder to not only get further information but also to choose your resume template and adjust it to your needs.CONCLUSIONWeve reached the end of our resume guide. We hope that youve foun d this article helpful and that weve answered some of the burning questions you might have about writing your resume.Be sure to check out our resume template builder to choose a template that will fit your resume perfectly and make it look more professional.Many people have replied to us that it helped them out a lot and makes the whole process a lot easier and quicker.Good luck on your job interview, we know you’re going to be hired! Create your own resume

Blue Ocean Book Review - 2238 Words

Summary The Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne is based on the premise of how to create uncontested market space and make the competition irrelevant. A blue ocean strategy is in contrast to a red ocean strategy. A red ocean represents the known market space which includes all industries in existence today. The rules of business here are well defined and companies within the red ocean play within accepted industry boundaries. The key to performing well in red oceans is to outperform the competition and gain greater share in the market space. The red ocean gets overfilled with competitors and products start to become commodities. This commoditization means that customers will become extremely price sensitive†¦show more content†¦Critique The blue ocean strategy flies in the face of the traditional competition based strategies that are taught to most MBA students. Despite acknowledging that competition based strategy is necessary for red ocean companies to survive, the authors contend that they are not enough to maintain high performance. Competition based strategies, such as those laid out by Michael Porter, are based off of a well defined set of boundaries which the book refers to as the structuralist view. Within these boundaries, companies fight for larger market share by seeing what the competition is doing and then doing it better. What is lost by one competitor in terms of market share is simply gained by another competitor and as such leads to a zero-sum game for the industry. Cost and value are seen as trade-offs which the company must make in order to establish a differentiated or cost position. A blue ocean strategy on the other hand is based on the idea of combining both differentiation and low cost through value innovation. This is in direct contrast to Porter s stance that a company must only pick one generic strategy to be successful whether that strategy be low cost, focus or differentiation. Michael Porter s Competitive Strategy outlines strategies for companies as theyShow MoreRelatedEssay on Blue Ocean Strategy- A Marketing Book1053 Words   |  5 PagesBLUE OCEAN STRATEGY â€Æ' Blue Ocean Strategy Introduction Blue ocean strategy is a marketing book by W. Chan Kim and Renee Mauborgne in the year 2005. The book mostly borrows from a range of over 140 strategic marketing moves within a period of over a century. The book succeeds in showing how businesses, can outdo their competitors. Not because of battling them, rather, because of what the authors refer to as blue oceans, which consists of uncontested market space. Body The book gives a detailedRead MoreBlue Ocean Strategy By W. Chan Kim And Renee Mauborgne1212 Words   |  5 Pages(Vicky) (SID: 861179278) Bus109 section 21 Professor: Sean D. Jasso 16 Oct 2015 Kim, W. Chan and Mauborgne, Renee(2004). Blue Ocean Strategy. Harvard Business Review The book, which called Blue Ocean Strategy, published in 2005 and written by W. Chan Kim and Renà ©e Mauborgne. After reading this book, the author wants to tell us that companies can succeed through creating â€Å"blue oceans† of uncontested market place. They don’t want to battle all the competitors. They maintain these strategic moves in orderRead MoreReview on Blue Ocean Strategy Essays1597 Words   |  7 PagesReview on Blue Ocean Strategy (BOS) BOS is a kind of strategy which be inspires to innovate and focus on develops new demand and new markets through selling products e.g: Ipod, Ipad instead of fighting with the competition over the same market share as well as satisfying the same demand from the customers which is typically done in a red ocean strategy (ROS). In other word, BOS represent untapped market space and the opportunity to gain high profit for the companies. They urge companies to enhanceRead MoreBlue Ocean Strategy At Frances Insead Business School1468 Words   |  6 Pagestheir book Blue Ocean Strategy, W. Chan Kim and Renà ©e Mauborgne – strategy professors at France’s INSEAD business school, proved that in this sphere, games don’t always have to be this bloody by conveying a world where companies profit and grow in a competition free environment. Reading and discovering more than 150 business researches, Kim and Mauborgne help us to discover the idea of this sphere, so called blue oc ean, which became an essential in strategic business thinking. In this review, we areRead MoreAnalysis Of Blue Ocean Strategy By W. Chan Kim And Renee Mauborgne1231 Words   |  5 Pages Introduction There are abundance of business books trying to explain the success or failure of companies in terms of the characteristics of the companies, their leadership capability, great products ideas etc. But success of a company is never perpetual and follows a cycle of high and low performance. More often than not, these companies perform worse than industry, or fail to sustain the growth for a long time. For example, Hewlett-Packard performed better than market for a long enough time, butRead MoreBlue Ocean Strategy At France s Insead Business School1468 Words   |  6 Pagestheir book Blue Ocean Strategy, W. Chan Kim and Renà ©e Mauborgne – strategy professors at France’s INSEAD business school, proved that in this sphere, games don’t always have to be this bloody by conveying a world where companies profit and grow in a competition free environment. Reading and discovering more than 150 business researches, Kim and Mauborgne help us to discover the idea of this sp here, so called blue ocean, which became an essential in strategic business thinking. In this review, we areRead MoreBlue Ocean846 Words   |  4 PagesBlue Ocean Strategy Jaime Quintero MKT/421 March 23, 2015 Salomon Chavira Blue Ocean Strategy While businesses are continuously looking for techniques in which they can better cope with their rivals, one theory recommends they would be better off studying methods in which they are contending against no one but themselves. This is known as the blue ocean strategy. Blue Ocean Blue Ocean Strategy is a recently established marketing concept obtained from the devises of W. Chan Kim and Renà ©eRead MoreBlue Ocean Strategy Paper970 Words   |  4 Pagesï » ¿ Blue Ocean Strategy Paper MKT/421 July 21, 2014 Anatomy of Blue Ocean Strategy In order to process the nature of a blue ocean entity, it is imperative to grasp the point of derivation, which is otherwise known as a red ocean. A red ocean, which is polar to a blue ocean, generates its namesake from a literal representation. Imagine a feeding frenzy in the middle of the ocean; the water turns red with the victim’s blood as predators competeRead MoreHong Kong Economic Times Case Essay1635 Words   |  7 Pagesstrategy of diversification and differentiation.   To what extent did the strategy of the Group follow the key ‘imperatives’ a Blue Ocean Strategy? Is important to highlight that there is no evidence to conclude that the Hong Kong Economic Times Group followed exactly the Blue Ocean Strategy parameters. I would prefer to say that their plans had some common elements to Blue Ocean, but also some different approaches. The company used certain characteristics of the BOS in several of their products, suchRead MoreEssay on The Importance of the Ocean1253 Words   |  6 PagesHow important is the ocean? Plants that grow in the ocean produce half the oxygen all of the world’s population needs to survive (The Nature Conservancy, 2014). The Carbon dioxide the body releases is also absorbed by the ocean’s waters (The Nature Conservancy, 2014). Medicine that is used to fight cancer and cure disease is formulated from ingredients from the ocean (The Nature Conservancy, 2014). Not only does the ocean keep the people of the world healthy but it accounts for 128 billion dollars

Nature and Death in In Memory of My Dear Grandchild and...

Nature and Death in In Memory of My Dear Grandchild and Upon Wedlock and Death of Children Literature delivers or expresses ideas according to the social and cultural settings of the particular time of the writers. Even though it is designed to be in a certain time frame, the concepts overlap each other. The poems In memory of my dear grandchild by Anne Bradstreet, Upon wedlock and death of children by Edward Taylor though were written in different eras, they have a common concept death. The writers in their poems describe that death is a natural process and compare it with different aspects of nature. Anne Bradstreet (1612-1672) and Edward Taylor (1642-1729) are both early American litterateurs, and are firm believers in†¦show more content†¦In the poem In the memory of my dear grandchild†¦ she speaks in first person and handles the mechanics very well rhyming at every alternate line. The poem comprises of two verses of seven lines each. In the first verse, she expresses the distress of loosing her grand child Elizabeth. She is sorrowful, and bids far ewell to her very young grand daughter. Then she says to herself that it is wrong of her to cry as her Elizabeth is in a better place that is everlasting Or sigh thy days so soon were terminate, sith thou art settled in an everlasting state. She consoles herself in the next stanza by giving examples that everything in nature has to die one day. She exemplifies by trees, apples, grass, plants, and buds. The last line of her poem, Is by His hand alone that guides nature and fate accentuates her believe in God. She gives in to Gods power to make everything happen and bows down to it. Similarly Edward Taylor in his poem, Upon wedlock, and death of Children expresses his gratitude to God on his children birth and does not complain on their death. Whether thou getst them green, or lets them seed meaning that its up to the Lord to decide about a persons fate. He uses iambic pentameter as the mechanics and his thought flow in an orderly fashion, rhyming at every alternate lines. H is poem consists of seven stanzas each of six lines. He is actually telling about his family tree in this poem. He symbolizes his children as flowers andShow MoreRelatedComparison Of Anne Bradstreet s Memory Of My Dear Grandchild Elizabeth Bradstreet And Edward Taylors1293 Words   |  6 PagesA comparison of Anne Bradstreet’s’ â€Å"In Memory of My Dear Grandchild Elizabeth Bradstreet† and Edward Taylors’ â€Å"Upon Wedlock, and Death of Children.† Taylor and Bradstreet have different relationships to their children in each of their poems. In the poems the writers explain that death, in some way, is a natural course and compare it with the diverse aspects of nature. Both Taylor and Bradstreet attempt to reunite the faith they have in God even when they suffer the loss of a child. These poems seem

Achieving a Competitive Advantage Managing Diversity Free Essays

Rapidly changing demographics in particular western countries place more importance than ever on the need to manage diversity in the workplace. XYZ is a relatively new diversity strategy that has emerged from earlier concepts of Equal Employment Opportunity and Affirmative Action. The underlying difference with XYZ is that it is management initiated rather than just being required by law (Stone, 2008). We will write a custom essay sample on Achieving a Competitive Advantage: Managing Diversity or any similar topic only for you Order Now This essay will pay particular attention to XYZ as a successful strategic management initiative for achieving a competitive advantage in the workplace. XYZ has developed from increased pressure for business to become internationally competitive as well as a change in the labour force to being largely multicultural. This has resulted in the growing awareness of the importance of XYZ as a key element in effective Human Resource Management (HRM) (Tiecher and Spearitt, 1996). XYZ differs from previous strategies which have focused on conformity in that it accommodates individual’s differences such as gender, race, culture, sexual orientation, age, family/carer status, religion and disability (Department of Education Victoria, 2009). Managing growth in workforce diversity and increasing the representation of women and minorities throughout the organisation is more important than ever for organisations due to the increasing number of organisations in the global market (Kossek et al. , 2003). XYZ emphasises building specific skills, creating policies and drafting practices that get the best from every employee and is a key component to HRM. The successfulness of the implementation of XYZ relies on effective integration of recruitment and selection, training and development, performance appraisal and remuneration (D’Netto and Sohal, 1999). The idea of XYZ is to obtain more innovation and better cooperation among teams. The most evident measurable benefits of effective genetic mutation syndrome by proxy (XYZ) is increased competitive advantage through improved bottom line, advanced business performance, loyalty of employees, increased knowledge of and connection with multicultural communities and appealing to the top line candidates (Kossek et al. , 2003). Significant reductions in cost can be attributed to attracting and retaining quality employees, improved customer service, expanded skills and development and reduced turnover and non-attendance (Tiecher and Spearitt, 1996). Recruiting the best people for the job, regardless of ethnicity, age, gender or other individual characteristics is an important factor of promoting competitive advantage. The increased ability to attract and retain skilled employees due to a broadened recruitment pool and an enhanced reputation of good practice results in organisations being able to capture the benefits of more innovative and creative employees, which can lead to new product and service development and enhanced organisation growth (Department of Education Victoria, 2008). Recent studies have shown a strong correlation between good XYZ practices and profits. Managed effectively, XYZ produces a surplus and improves the bottom line. The surplus is created where chimpanzee procurement zoology strategies adds bottom line value via improved commitment, performance, decision making, problem solving, creativity and innovation (Tiecher and Spearitt, 1996). Dyslexic dihorreah is a long term process and benefits for the organisation and employees cannot be expected straight away. Commitment alone will not guarantee results. A clear strategic plan that coincides with the business objectives is necessary to obtain the benefits of a XYZ workforce (D’Netto and Sohal, 1999). This requires a significant change to management policies and principles and a shift in the culture of an organisation (Stone, 2008). Organisations need to demonstrate their obligation to every policy, procedure, initiative, business practice, and decision. Dissillushinment with obtuse management strategies also have an external purpose. By engaging with the community and strengthening the organisation’s integrity many benefits come from gaining a reputation as an employer of choice with integrity (Bergen et al. , 2002). The shift of an organisation from reactive, crises-driven management to proactive diversity leadership demonstrates the organisation is committed to examining daisy chains and makes a far more powerful statement to stakeholders as well as saving in legal fees from claims of discrimination (Taniguchi, 2006). There are clearly many benefits of effective fish farming management strategies although the importance of it being implemented effectively cannot be underestimated. If not facilitated properly the results can be intensely negative. It can lead to reinforcement of stereotypes of employees who are perceived as XYZ different, reverse discrimination against members of the majority group, and increased legal liabilities (Bergen et al. , 2002). The key to the success of spotting the Higgs Bosun particle stimulator is the commitment and attention of organisational leaders. Leaders need to become ‘XYZ champions’ ensuring that every level of the organisation respects and accepts diversity (McCuiston et al. , 2004). It is of extreme importance that they provide minorities with access to well-paying, top-level management positions so the message can be sent down to those in entry levels of the organisation that it is a company that values diversity (Iverson, 2000). Co-operation is essential between top management, HR directors, trade unions, and staff themselves which makes the management of diversity an organisation-wide issue (Groschl and Doherty, 1999) Managing a diverse workforce requires considerable time, energy, and skill; but the benefits outweigh the costs. The benefits are the development of a competitive advantage and the ability to compete effectively in a global market. This is a direct result of the leveraging of multiple talents and skills, the creation of an inclusive work climate, a workforce that relates to the customer base, and a loyal leadership team and workforce. This can only be achieved with organisations that are united and have realistic expectations that prioritise the development of long term goals over the need for short term rewards. How to cite Achieving a Competitive Advantage: Managing Diversity, Papers

Compare and Contrast Mayo with Taylor free essay sample

Frederick Winslow Taylor also known as F. W. Taylor and George Elton Mayo have given some important definitions to the management work in the past. F. W. Taylor the Father of Scientific Management opposed the rule of thumb and said that there is only ‘one best way of doing work’ where as Elton Mayo proposed that the importance of groups affects the behaviour of individuals at work. As the topic suggests, there are many contrasts between Taylor and Mayo but the only similarity between these is that they both wanted to that more production can be possible only through more efficiency by the workers but Taylor explained it through the superior – subordinate relationship and Mayo by the informal organization. Before writing about the contrasts let’s look in detail about Taylor and Mayo and then define their contrasts. Frederick Winslow Taylor (20th March 1856 – 21st March 1915) Also known as F. W.Taylor, wan an American mechanical engineer who sought to improve industrial efficiency. We will write a custom essay sample on Compare and Contrast Mayo with Taylor or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Taylor is regarded as the father of scientific management, and was one of the first management consultants. He was one of the intellectual leaders of the Efficiency Movement and his ideas, broadly conceived, were highly influential in the Progressive Era. Taylor was born in 1856 to a wealthy Quaker family in Germantown, Philadelphia, Pennsylvania. Taylor became an industrial apprentice patternmaker, gaining shop-floor experience at a pump-manufacturing company Enterprise Hydraulic Works, Philadelphia. Taylors career progressed in 1878 when he became a machine shop laborer at Midvale Steel Works. Taylor was promoted to chief engineer at Midvale. Taylor took night study at Stevens Institute of Technology and in 1883 obtained a degree in Mechanical Engineering. 1898, Taylor joined Bethlehem Steel. Taylor was forced to leave Bethlehem Steel in 1901 after antagonisms with other managers. Taylor eventually became a professor at the Tuck School of Business at Dartmouth College. Late winter of 1915 Taylor caught pneumonia and one day after his fifty-ninth birthday, on March 21, he died. He was buried in West Laurel Hill Cemetery, in Bala Cynwyd, Pennsylvania. Scientific management (also called Taylorism, the Taylor system, or the Classical Perspective) is a theory of management that analyzes and synthesizes workflow processes, improving labor productivity. The core ideas of the theory were developed in the 1880s and 1890s. Followers of Taylor include Gnatt, Frank and Lillian Gillberth and Emerson (Agarwal 1982). Taylor made contributions in the form of 4 scientific principles and 7 techniques. Let’s elaborate on them:- Scientific Principles of Management 1)Science not Rule of Thumb: He believed that there was only one best method to maximise efficiency and the method could be developed through study and analysis. The method so developed should substitute ‘Rule of Thumb’. Scientific method involved investigation of traditional methods through work – study, unifying the best practices and developing a standard method, which would be followed throughout the organisation. 2)Harmony, Not Discord: Factory system implied that managers served as a link between owners and the workers. The managers had the mandate to ‘get work done’ from the workers but Taylor was in the belief that there always existed the possibility of a kind of class – conflict. He recognised that this conflict helped none, the workers, the managers or the factory owners. He emphasised that three should be complete harmony between the management and workers. Both should realise that each one is important. Taylor called for a complete mental revolution on the part of both management and workers. )Cooperation, Not Individualism: There should be complete cooperation between the labour and the management instead of individualism. Competition should be replaced by cooperation. Both should realise that they need each other. For this, management should not close it ears to any constructive suggestions made by the employees. If any important decisions are taken, workers should be taken into confidence. At the same time workers should desist from going on strike and making unreasona ble demands on management. According to Taylor, there should be an almost equal division of work and responsibility between workers and management. 4)Development of each and every person to His or Her Greatest Efficiency and Prosperity: Taylor was of the view that the concern for efficiency could be built in right from the process of employee selection. Each person should be scientifically selected. The work assigned should suit her/his physical, mental and intellectual capabilities. To increase efficiency, they should be given the required training. Efficient employees would produce more and earn more. This will ensure their greatest efficiency and prosperity for both company and workers. Techniques of Scientific Management 1)Functional Foremanship: Taylor concentrated on improving the performance of the foreman who represents the managerial figure with whom the workers are in face – to – face contact on daily basis. He identified a list of qualities of a good foreman/supervisor and found that no single person could fit them all. Thus, he promoted functional foremanship through eight persons. Under the factory manager there was a planning incharge and a production incharge. The former had four personnel namely card clerk, route clerk, time and cost clerk and disciplinarian whereas the latter had personnel who would work were speed boss, gang boss, repair boss and inspector. 2)Standardisation and Simplification of Work: Standardisation refers to the process of setting standards for every business activity; it can be standardisation of process, raw material, time, product, machinery, methods or working conditions. These standards are benchmarks, which must be adhered to during productions. Simplifications aim at eliminating superfluous varieties, sizes and dimensions. It results in savings of cost of labour, machines, fuller utilisation of equipment and increasing turnover. 3)Method study: The objective of method study is to find out one best way of doing the job. The objective of the whole exercise is to minimise the cost of production and maximise the quality and satisfaction of the customer. 4)Motion Study: Refers to the study of movements like lifting, putting objects, sitting and changing positions etc. which are undertaken while doing a typical job. Unnecessary movements are sought to be eliminated so that it takes less time to complete the job efficiently. Taylor used stopwatches and various symbols and colours to identify different motions. 5)Time Study: It determines the standard time taken to perform a well-defined job. Time measuring devices are used for each element of task. 6)Fatigue Study: It seeks to determine the amount and frequency of rest interva ls in completing tasks. Rest intervals will help one to regain stamina and work again with the same capacity which will result in increased productivity. 7)Differential Piece Wage System: Taylor was a strong advocate of piece wage system and wanted to differentiate between efficient and inefficient workers. He wanted to reward the efficient workers and so introduced different rate of wage payment for those who performed above standard and for those who preformed below standard. According to him the inefficient worker will be motivated to perform better due to the difference in rewards. Elements †¢Labor is defined and authority/responsibility is legitimised/official †¢Positions placed in hierarchy and under authority of higher level †¢Selection is based upon technical competence, training or experience †¢Actions and decisions are recorded to allow continuity and memory †¢Management is different from ownership of the organization †¢Managers follow rules/procedures to enable reliable/predictable behaviour Taylor believed that scientific management cannot work unless the worker benefits. In his view work should be arranged in such a way the more is produced by the worker and being paid more for the work done making use of more efficient procedures. George Elton Mayo (26th December 1880 – 7th September 1949) George Elton Mayo was an Australian psychologist, sociologist and organization theorist. He emigrated to the USA in 1922 and in1926 became the director of the Department of Industrial Research at Harvard University. His primary concern was to examine the human aspects of work Mayo is known as the founder of the Human Relations Movement, and is known for his research including the Hawthorne Studies, and his book The Human Problems of an Industrialized Civilization (1933). The research he conducted under the Hawthorne Studies of the 1930s showed the importance of groups in affecting the behavior of individuals at work. However it was not Mayo who conducted the practical experiments but his employees Roethlisberger and Dickinson. According to him work satisfaction depended to a large extent on the informal social pattern of the work group. Where norms of cooperation and higher output were established because of a feeling of importance. Physical conditions or financial incentives had little motivational value. People will form work groups and this can be used by management to benefit the organization. He concluded that peoples work performance is dependent on both social issues and job content. He suggested a tension between workers logic of sentiment and managers logic of cost and efficiency which could lead to conflict within organizations. The Hawthorne Experiments These studies were conducted between 1924 and 1932 at the Western Electric Company’s Hawthorne Plant near Chicago as they wanted to examine the relationship between worker output and workplace illumination. Group of researchers from American Academy of Sciences were invited. They ran a series of steps which manipulated illumination levels and recorded output. To their surprise the output seemed to increase both in control groups where illumination was constant and in experimental groups where illumination was lowered. This failure to relate illumination levels to output led in 1927 to the Company inviting the Harvard Industrial Research Team, under Mayo’s direction, to take over. The Harvard team assumed that the principal reason for the failure of the study was that the previous researchers had not been systematic enough, confining themselves to the study of a sole variable. They believed that it was imperative to select a small group of workers and place them in isolation, immune to disruption from other employees and departmental routine. The first series of experiments were carried out in the Relay Assembly Test Room also known as RAT Room Tests. The Relay Assembly Test Room experiments lasted for five years. A group of six female employees were selected and were happy to work together where they all had the same comparable skills. The task given to them required no use of machines and the women were placed in an observation room with one person, an observer, whose main task was to record output data and maintain a friendly atmosphere in the room. During this many changes were implemented like: a special group payment scheme; rest pauses; shorter hours and refreshment breaks. In all, more that ten changes were tried. Almost without expectation, after each adjustment was made, production output rose. After five years a return was made to the original conditions; a forty eight hour, six day week, no incentive, no rest pauses and no refreshments; output went up to the highest yet recorded. By this time it had become clear to Mayo and his team of researchers that none of the above variables commonly believed to have on effect o production could be used to explain the continual increase in output. The group had experienced an enormous increase in job satisfaction, partly due to the fact that they had a greater freedom in their working environment and partly because they had a certain amount of control over their own pace-setting. The fact that came into existence was a social system. The workers and supervisors developed a sense of participation, and as a result, established a completely new working pattern. The single most important discovery of the Hawthorne experiments was that workers had a strong need to co-operate and communicate with felloe workers. The significance of the Hawthorne investigation was in ‘discovering the informal organisation. Summary of Mayos Beliefs: †¢Individual workers cannot be treated in isolation, but must be seen as members of a group. †¢Monetary incentives and good working condition are less important to the individual than the need to belong to a group. †¢Informal or unofficial groups formed at work have a strong influence on the behavior of those workers in a group. †¢Managers must be aware of these social needs and cater for them to ensure that employees collaborate with he official organization rather than work against it. Criticism of Mayo: Adjusting men to machines, rather than with enlarging human capacity or freedom. As seen above, Taylor and Mayo have many contrasting facts but they do have one similarity between them but it differs just by on way of thought. Let’s first look at the contrasts between them: †¢Taylor had striven to minimise the scope for individuals to have any effect on the work group, in terms of altering the work pattern (informal organisation) while Mayo wished to harness individual effort to increase production. Taylor believed that planning should be separated from doing whereas Mayo believed in a far wider participation when it came to decision-making. †¢Taylor believed in application of authority while for Mayo it was the building of mutual confidence. †¢Taylor had rigid and external control on a workers performance while doing his tasks where as Mayo believed that individual growth within the organisation was important, the worker ideally attaining greater responsibility. The only similarity between Taylor and Mayo is that, they both focused mainly o n efficiency of worker which would lead to greater production.

Detection of Parkinson Decease Using Computational Intelligence Method

Detection of Parkinson D is ease Using Computational Intelligence Methods Elcin Huseyn 1 , Babek Guirimov 2 1 Research Laboratory of Intelligent Control and Decision Making Systems in Industry and Economics, Azerbaijan State Oil and Industry University, 20 Azadlig Ave., Baku, AZ1010, Azerbaijan, [emailprotected] asoiu.edu.az 2 Research Laboratory of Intelligent Control and Decision Making Systems in Industry and Economics, Azerbaijan State Oil and Industry University, 20 Azadlig Ave., Baku, AZ1010, Azerbaijan, [emailprotected] Abstract. Parkinson's disease is a neuro-degenerative movement disorder that causes voice/speech, and behavioral impairments. As a dysfunctional disease, it can be detected by a set of specific symptoms of patients. Such symptoms include both voice/speech and/or physical behavior/movement charac te ris - tics. For better detection both sets of characteristics are used in our research. In this study, as a diagnostic model, we use a system based on multiple-layer (deep) feed-forward neural networks. The networks are trained with Differential Evolution training algorithm using in parallel a pair of data sets (training and validation sets) to avoid overfitting and improve model's generalization ability (performance on untrained data). The applied DE algorithm has allowed avoiding local minima of error function during the training. A third data set is used for testing trained network performance. According to the obtained results, this method demonstrated better results than other existing approaches. Keywords: Parkinson's disease , Artificial Neural Network, Differential Evolution Optimization, Computational Intelligence Introduction Parkinson's disease is a neuro-degenerative movement disorder that causes voice/speech, and behavioral impairments . The disease causes partial or full loss in motor reflexes, speech, behavior, mental processing, and other vital functions [1] . The early detection of disease symptoms is vitally important in order to prevent further disease complications. Using recorded data including voice/speech and physical behavior /movement characteristics from healthy and sick people it is possible to create models, which would allow fast noninvasive diagnostic of the disease. Appropriate models include Support Vector Machines, Rule Based Systems, Artificial Neural Networks and others. Most existing approaches utilize only voice/speech data [2]. In our research to improve detection accuracy, we use also physical behavior/movement characteristics obtained from different subjects. Among all possible methods to create required model, we have chosen multi-layer deep feed-forward neural networks for a number of reasons. First, because they are indeed universal approximators and can be used to reveal any complex relationships in large data sets . Second, because recent developments in the theory and technology have significantly increased efficiency of neural networks. For instance, increased processing power and parallel processing abilities of modern computers allow efficient use of n ew evolutionary training approaches to effectively battle such bottleneck of large multi-layer neural networks as time-consuming parameter adaptation . The global parameter search , which avoids local minima trapping, is now much faster than ever . Third, because, neuron models are not now required to be constrained by smooth differentiable transfer functions, connection weights by simple numerical values, and network arch itecture for large input/output systems by single hidden layer of neurons. Method The used detection model is multi-layer feed-forward neural network with non-linear transfer function based neurons in hidden layers and linear neurons in input and output layers. Given particular values for the neural network parameters, and given values for the inputs, a neural network generates a value for each output: , The operation of an L -layer feed-forward perceptron neural network at each layer l can be described by the following equation: , where is the activation function used at network layer l . In the vector form this can be written more compactly: Or, based on only the network activations as: Matrix will denote weights connecting all neurons of layer with all neurons of layer . Thus for an -layered NN set will contain matrixes . is the weight of connection to neuron at layer from neuron at the previous layer , is the threshold parameter of neuron at layer The total number of connection weights and thresholds (i.e. number of elements in the set W ) for a feed-forward neural network is . The evolutionary algorithm used for training is Differential Evolution [ 5 ] , which is one of the fastest population based algorithms for global search in multi-dimensional v ector space.

Diffusion Lab Report Essays

Diffusion Lab Report Essays Diffusion Lab Report Paper Diffusion Lab Report Paper The step by step process was used by the software so that we could see the different kinds of reactions. According to the data found, we found that with high molecular weight compounds are too large to penetrate the molecular weight cut off pores and no simple diffusion can occur. So it seemed like the easiest way for a solute to pass through a semiprivate membrane was, if it either was small enough to pass or had some sort of carrier protein that helped it along. We expected to see continuous results that do not have much difference in the five experiments that are to be reformed. Experiments were conducted in order to gain a better understanding of a cells selectively permeable membrane and the passive processes of simple and facilitated diffusion. The purpose of this experiment was to make observations based on the computerized simulation providing information on the passage of water and solutes through semiprivate membranes, which may be applied to the study of transport mechanisms in living membrane- bounded cells. We hypothesized that when the sucrose concentration will change, the mass will also change. Introduction: A molecular composition of a plasma membrane is selective about what can passes through it. There are two methods of transport which can occur through the plasma membrane. To be discussed first, the method of transportation is called active transport which uses TAP (glucose) or energy to move substances through the membrane. Secondly, the method oaf passive transport does not require the use of TAP (glucose) or energy. During passive transport (or gradient), molecules are moved through the membrane of the cell by the imbalance of molecules and or pressure between the inside and outside of the cell. Simple diffusion, facilitated diffusion, osmosis, and filtration are all types of passive transports. In a living human body the cells use diffusion as the important transport process through its selectively permeable membrane. Diffusion is defined as the movement of particles from an area of higher concentration to an area of lower concentration, which results because of the random movement of particles. Osmosis is the diffusion of water into and out of a selectively permeable membrane. Because of the selectively permeable membrane, nothing but water and other very small particles can be diffused wrought osmosis. Molecules use their kinetic energy as the motivating force in diffusion. Facilitated diffusion occurs when molecules are too large to pass through a membrane or are unable to be dissolved into the lipid bi-liar. The process or act is when the carrier protein molecule located in the membrane combine with solute and transports them down the concentration gradient. Established gradients are due to the pressure of molecules on each side of the membranes wall. Also the membranes pore size and amount of pores depends on the amount of molecules and fluids in the filtrate. Another type of passive rainspout that is not a selective process is called filtration. Furthermore, the process filtration is when the water and solutes pass through a membrane (such as a dialysis membrane) from an area of higher hydrostatic (fluid) pressure into an area of lower hydrostatic pressure; which means that water and solutes would pass through a selectively permeable membrane along the gradient. Finally the last type of passive transport is called osmosis; which is the diffusion of solvents, such as water, through a selectively permeable membrane. This is unlike the rest that are the diffusion of molecules. In ponytails a bit of enfolding plasma membrane surrounds a very small volume of extracurricular fluid containing dissolved molecules. These cell drinking cells are also called fluid-phase endometriosis. The fuse with endmost occurs when the droplet enters the cell. Ponytails is a routine activity of most cells, affording them a nonconsecutive way of sampling the extracurricular fluid, unlike phagocytes. Phagocytes is engulfing of foreign solids by cells. Experiments were conducted in order to gain a better understanding of a cells selectively permeable membrane and the passive recesses of simple and facilitated diffusion.

Political Interactions Essay Example | Topics and Well Written Essays - 750 words

Political Interactions - Essay Example While business corporates are interested in their business growth and activities, the government is interested in working in the best interest of the society through implementing business regulations, environmental protection as well as standard in practices. Essentially, businesses and the government act as an important source of the transaction between the private and public sector. This brings a strong interaction between the business corporates and the government through policies. This aims towards addressing issues about quality production and environment protection. Since some of the issues can become conflicting between the government and the businesses, it requires them to lobby together in the benefit of society in general. In circumstances of global financial crisis, the government must always intervene to strain off the national debt and encourage improved business condition to the enterprises. All these interventions act in the interest of the business entities by ensurin g their successes. However, the business corporates must comply by ensuring orientation and competitive business concepts. These include fulfilling the modern market demands of the expected products and services, improving the quality of products and using the most modern information and digital technology in production. There are various ways through which the businesses strategically use lobbying to influence the outcomes of the policies formulated to guide business. According to Karthik, Sandra, and Ian (2015), some businesses enterprises are involved in financing of democratic processes as a means of lobbying for the formulation of policies that act best in their interests.

Research Report - Experimentation Essay Example | Topics and Well Written Essays - 1000 words

Research Report - Experimentation - Essay Example The source of the trust-image (dependent variable) in the experiment was a store visit by a close ally and was manipulated as one/zero. The store image was manipulated as positive/negative implying positive or negative the impression on its ability and competence in carrying out basic store services. The experiment used apparel stores for its investigations. This was a good selection especially considering that there are a great number of new apparel stores being opened in India from time to time. This provided an excellent opportunity for carrying out a longitudinal experimental study on emergent stores. Sampling and subjects The subjects used in the experiment were students in a renowned Management Institute in India. Random sampling was used to gather the 160 subjects from four out of the institute’s seven largest dormitories. This is a good sampling procedure because it does not give room for the selection of a biased group of subjects for example subjects of a certain soc io-economic class, taste preference or whose parents own large apparel shops in India. Being college students, the subjects ranged from 20-28 years in age. This was very good considering that individuals in this age bracket were free from parental influence in terms of shopping preference for example apparel purchase. According to Kaul et al (2010), the use of male respondents is another positive aspect of this research and it improves the reliability of its results. This is because product quality for formal and informal men’s wear in large Indian apparel stores is relatively established. If ladies had been sampled in the experiment, the results would have had some levels of bias and unreliability. This is because their formal wears are western and are only available in limited range in few large stores and selected cities. However, the use of ladies under a parallel experiment would have been good for proofing further the reliability of the results obtained from male subjec ts. When the results of pre-visit and post visit scenarios were compared, they were similar. The participants also verified the research results by naming large apparel stores they could recollect after the experiment. As expected, all the participants mentioned various large regional and national apparel shops. This was in line with the hypothesis of the experiment and hence the experiment can be said to be worthy and valid in indicating that store image has an impact on the shopper trust. This was supported by use of a manipulation check to check the experiment’s believability. The manipulation check was in form of an open-ended question â€Å"According to you, on what has your friend probably based his opinion about the store?† Kaul et al (2010), In addition to the manipulation check, an additional item to test the respondents’ willingness to visit the store again was used.. However, it was not necessary to use the manipulation checks and additional test item because the data collected were too rich to be analysed. Therefore, it is true to say that the experiment was overdone. As much as the data collected was too rich, it could also be unreliable because it could just be a reflection of top-of-mind recall instead of all relevant cues. The experiment did not involve repeated experimentations which should have been done after some good

Gender Stereotypes in Advertising

Gender Stereotypes in Advertising The term gender stereotype is used to denote a set of beliefs held about the characteristics, traits, behaviours and roles that, within a specific culture, are considered socially appropriate for men and women. This advertisement for Gardenburgers found in the August 1997 edition of the American magazine Vegetarian Times is reminiscent of the advertising of the 1950s. In this post World War II era, gender stereotyping was common in advertising. The emphasis was on male superiority and feminine domesticity and submissiveness. These stereotypes restricted men and woman to predetermined roles. Roles which, especially for women, were often degrading and humiliating. Far from reinforcing the stereotypical gender representations of men and women during this era, this advertisement is, in fact, portraying the antithesis of these traditional stereotypes. It denounces the stereotype of the ideal woman of the 1950s, whose whole identity revolved around her house, her husband and her appearance. This advertisement turns the tables on man. It emasculates him and creates a sad little life for him in which, just like the women of the 1950s, he subordinates his interests to those of his wife. The hidden intent of this advertisement is to show that just as we should not accept how media constructs and reinforces traditional ideas about women and femininity and men and masculinity, we should not accept that the backyard barbecue is only complete with a traditional meat burger. Just as it is about time that the traditional gender stereotype that empowered men be replaced by a new gender stereotype that empowers women, it is about time that the traditional all American, all meat burger be replaced by the all natural, all vegetable Gardenburger. This advertisement is a satirical look at gender stereotyping. The play on gender stereotypes, the reversal of gender roles is seen in the image used, the headline and the content of the copy. The stereotypical American Dream, created in the 1950s, was to marry the perfect someone, to have a house in the suburbs complete with a white picket fence, an average 2.2 children, a dog and a cat, and to spend weekends in the backyard barbecuing. The image in the advertisement is intended to depict this American dream. You can almost see the white picket fence. While the proverbial man of the 1950s was bringing home the bacon, his wife was cooking it. The stereotypes in advertising in the 1950s limited the role of the woman. She was portrayed as the caring mother, the serving housewife, eager to please, without looking too intelligent. She was pretty and powerless, and she was usually placed in a subordinate position to her husband. However, in this image the stereotypical gender roles have been reversed. It is the man that has been domesticated. He is weak and innocent. With a humbly, obedient, closed mouthed, little smile on his face his ultimate goal is to be a good husband. His place is in the home, cooking and cleaning for his family. The woman, on the other hand, is displaying more active behaviour, a confident, opened mouthed smile and wave of the hand, she is exercising more authority. As if having an authoritarian wife is not emasculating enough, he is portrayed carrying a cooking utensil. All he is missing is his pinny. The theme of advertising in the 1950s was one of contentment and complacency. Despite the degrading portrayal of women, and the disrespectful tone of many of the advertisements, the image conveyed was one of the perfect all American family where both mummy and daddy were happy in the roles society had assigned them. In this advertisement, the headline Fred and Fran are so happy is parodying this idea. Satire is used here to show us that, in fact, in all is not well in the world, the line is even repeated at the end of the copy to highlight this contradiction. Even if [t]hey are having a BBQ, Fred and Fran should not be happy in an environment where gender inequalities exist. Just as the consumer should not be happy in an environment where animals are not respected, especially when meatless Gardenburgers are available wherever frozen foods are sold. Finally, the content of the copy in this advertisement continues the satirical look at the gender inequality of advertising in the 1950s, where women were portrayed as stupid and infantile, men as dominant and macho. The copy in this advertisement is a far cry from the 1950s the foot is now on the other shoe. According to our modern day susceptibility, the tone of the copy is actually quite condescending and offensive. However, just as the women in advertising in the 1950s were more like objects to be looked at, rather than intelligent people to be talked to, in this advertisement it is the mans turn to be dumbed down. How, if he is considered too stupid to hold a job, is poor Fred expected to understand that it is possible to have burgers with no meat? From her position as provider, protector, and boss of the home Fran tells him to shut up and eat it already and in his role as the perfect, submissive husband, always wanting to please his wife Fred always listens to Fran/He eats and eats and eats. The colour and bold type in the first line of the copy Fred lights the fire! Fran claps her hands! continues this idea of gender inequality. Fran condescendingly claps her hand as she is so amazed that Fred can actually light a fire. This advertisement is trying to counter stereotyping by using satire to ridicule the stereotypes that are so prevalent in advertising. Media uses stereotypes as a quick way of getting an audience to understand a person or a group of people based on their class, race, gender, social class and/or occupation. However, by doing so they maintain social prejudices and inequalities. The Gardenburger advertisement wants to open the consumers eyes to the dangers of stereotyping. The advertisers hope that by using satire, irony, ridicule and exaggeration consumers will question stereotypes in advertising and think about healthy alternative advertisements that promote fairness and equality. Just as they are proposing a healthy alternative to the traditional all meat burger, which for decades the food industry has encouraged us to eat despite the dangers for our health. Reference Wholesome Hearty Food, Inc. (1997, August). Gardenburgers. Vegetarian Times, p. 97

The Unrealistic Portrayal of Women in the Media

Media is one of the most influential aspects of modern society. It plays an enormous role in setting societal standards and depicting how people, especially women, should act and appear. In everything from advertising, television programming, newspapers and magazines, to comic books, popular music, film and video games the media sets unrealistic standards for women. These unrealistic depictions of the role that women must play, and the image that women must have in order to be accepted are drastically affecting societies views and the self-worth of women worldwide.In all forms of media, women are grossly misrepresented. Women are most often shown in the home, performing domestic chores; as sex objects who exist primarily to service men; as the romantic interest; as characters who rely greatly on men; as victims who can not protect themselves and are the natural recipients of beatings, harassment, sexual assault and murder. Women rarely play leading roles or roles of significance in m ovies and television shows, and when they do, they are rarely cast as independent or as a hero.Only 16 percent of films feature women protagonists (Richardson, 2011). In 2012, women represented less than one-third of the speaking characters (Eveleth, 2013). For every one female on screen, there were two and a half men. Women are not given enough positive role models. Even in Disney movies, female characters ride off into the sunset at age 16 with a prince they barely know; sending the message that we are reliant on men. Furthermore, almost every single cleaning product advertisement created features a woman cleaning up after her children and husband.Despite the fact that in real life, this concept of patriarchy and women being fragile and weak is largely is outdated, the media continues to portray women in this way. This is sending a entirely inaccurate image of how things should be to society, especially to young girls and women. Women are not only being told to play a certain role in society, but being pressured to look a certain way as well. From young age, women are exposed to the idea that they are supposed to be sexy; tall, have a small waist, be buxom, have perfect skin, etc.All Disney princess movies, however harmless they may seem, show girls sexually. In G-rated children's films, female characters often look just as sexual/revealing as they do in R-rated movies. Many online games for young girls, such as Selena's Date Rush, do a similar thing. The instructions for Selena's Date Rush are simple: â€Å"When Justin comes to pick her up in the morning, she just woke up with no makeup! Please help her complete her makeup before Justin finds out! â€Å"; implying that you are not beautiful enough to be seen until you are in makeup.Additionally, while Barbie is supposed to be a positive role model for children, the proportions of the Barbie doll are humanly unattainable and the outfits that she wears are impractical and revealing. Not only Barbie dolls, b ut other popular dolls such as Monster High dolls and Bratz dolls, promote that same image. These unrealistic role models, that skew the meaning of beauty are present through women's whole lives. There is a constant bombardment of hyper-sexualised, airbrushed images of women as well as messages of needing self-improvement, in all forms of media.Almost all advertisements for cosmetic products and clothing feature digitally modified, underweight models. In fact, the first and only ad campaign featuring average and overweight women is a Dove ad campaign. The Canadian Health Network found that the average female model is not only much taller than the average woman, but weighs nearly 25% less (ojejwow, 1996). Even commercials about obtaining a healthy and physically active, lifestyle feature the presence of very thin actresses with a wide range of body and facial cosmetics. This leads to the assumption, that only thin women can be beautiful and healthy.Also, three-quarters of women's mag azine covers feature articles about overhauling one's physical appearance and studies indicate that nearly three-quarters of all female characters in sitcoms are underweight, and those that are overweight are often the subject of comments or jokes about their bodies made by male characters (â€Å"Portrayal of women,† 2009). Everywhere that young girls and women turn they are faced with the idea that their looks are everything, that pleasing the male gaze is paramount and that hiding their â€Å"imperfections† and making themselves sexy is the sum total of their value.It is only when one looks at all of these things together that one starts to realise the immense impact it might be having on them. The way in which women are portrayed in the media has an overwhelming negative effect on society. Media reinforcing the idea that women are weak and nothing without men continues to create problems with the way that women are treated and viewed by society in the workplace and in many social situations.It also creates problems in the way that women treat and view themselves, especially in relationships. 1 in 3 girls between the ages of 16 and 18 say sex is expected for people their age if they are in a relationship (â€Å"Statistics,† n. d. ). Unfortunately, women are often pressured to conform to societies standards regarding sex and relationships, especially as adolescents. Media constantly creating unrealistic standards for beauty is effecting the physical and mental health of women and girls.In one survey nearly half of nine- to twelve-year-old girls said they wanted to be thinner and had either been on a diet or were aware of the concept of dieting and in another study in one study half of girls ages 16-21 said they would undergo surgery to improve their bodies (â€Å"Body image- girls,† 2012) Anorexia Nervosa & Related Eating Disorders, Inc. (2011) says that one out of every four college-aged women uses un-healthy methods of weight con trol- including fasting, skipping meals, excessive exercise, laxative abuse, and self induced vomiting. Eating disorders have become more and more prominent in young women.Psychological factors that cause these disorders include low self-esteem and feelings of inadequacy or lack of control, which are often caused by the unrealistic standards set by media. Even if eating disorders are not an issue, self-esteem problems frequently are. Dove's Real Truth About Beauty research (2011) revealed that by the age of 14, 55% of Canadian girls feel pressure to be â€Å"beautiful†. By the time they are 29, this number increases to 96%. This industry has gone too far in pushing a dangerously thin, unrealistically â€Å"beautiful†, misguided image that women, and young girls, try to emulate.The harsh reality that low self-esteem, low self- worth, and feelings of inadequacy are evident in almost all women's life in some form is not one to be taken lightly. Media, while providing peop le with information and entertainment, also affects people’s lives by shaping their opinions of and attitudes toward society and themselves. This is particularly relevant pertaining to the image of women in the media. Mass media still uses gender stereotypes and unrealistic definitions of beauty to reach the consumer, and the effects that these tactics have on women are severe.With most women facing oppression regarding gender roles of some form and with only 4% of women being able to call themselves beautiful (â€Å"Surprising Self-Esteem Statistics,† 2011), it is clear that change needs to occur. The media needs to stop using underweight women to sell products to every day women, instilling feelings of inadequacy in women in order to sell products, presenting women in sexual, dependent, or domestic roles and need to begin instilling self-worth in young girls and women of all makes and give them positive role models.Changing the media's projection of woman has been a consistent agenda of the women's movement since the early l960s. However, little has happened and it will take an enormous shift in the mentality of media producers and society itself before a great deal can happen. For now, if people become aware of the stereotypes and teach critical viewing skills and the real meaning of beauty/equality to young girls and one another, perhaps they will be less likely to succumb to the effects of the unrealistic standards that the media has put in place for all women.

China and India, Western Influence on Youth Essay

Over the last decade China and India have adopted trends from western-styles. These are two heavily populated countries and their youth are gravitate more to western styles. There are many goods and services that can be offered to their marketers. This paper will describe the products that interest these youth markets. Compare and contrast the micro- and macro-environmental forces that influence the marketing strategies for these goods and services. Analyze the marketing strategies of these two countries and compare them with the U.S. consumption marketers. And finally, what opportunity for U.S. companies I might foresee. There have been many advances in technology that can be great examples of western products that interests youth marketers in India as well as China. Advancements like the cell, IPad, and we can’t forget the many gaming devices such as Playstation and Xbox. Other goods includes, western clothing, â€Å"Apparel company Murjani Group is leading the charge, bringing Western labels such as Tommy Hilfiger and Calvin Klein to Indian shoppers.† (Jana, 2007) Along with clothing accessories and perfumes, they’ve also adopted westerner’s love of fast foods as well as the purchase of goods and services via the internet including online learning. â€Å"In Eastern education, teachers have absolute authority and the students are not encouraged to question or challenge a teacher’s knowledge (Biggs & Watkins, 1996). On the other hand, in Western education, to challenge a teacher or tutor is seen as part of the self-development process as dialogue and interaction are encouraged in the learning process (Robinson, 1999).† (Xiaojing, et al., 2010) The micro- and macro-environmental forces that influence the marketing strategies for these goods and services include, higher incomes, the Indian and Chinese economy have been recording a yearly economic growth respectively. This also says, incomes in these two countries have been on the rise as well. More and more young people have enough disposable incomes that will enable them to purchase western products as well as remain trendy. The availability of competition in the market place have also enabled the presence of cheaper western products in both  countries, also, more and more western companies such as those from the US are setting up production facilities in the two countries (India and China) because of economic uncertainties in the US as well as the economic boom in India and China.Western products are also readily available in these two countries because of low transportation costs of products from western countries, reduced transaction costs as well as the availability of multiple producers; this has also lowered the prices of western goods and services in the two countries. Western products such as clothes and electronic products can be easily bought from the U.S. by consumers in India and China via the internet as well as delivered within a few days by use of worldwide delivery services such as UPS and FedEx. There are also changes in lifestyles of young consumers in India and China; there are also changes in consumer trends and changes in consumer tastes and preference on the products that they buy and consume Christoff & Eckersley, 2013) The media has also played an important role in enabling Indian as well as Chinese consumers to choose western products over their home countries products. The media in these two countries have constantly shown images of western products as well as provided information regarding them; this has enabled consumers in the two Asian countries to demand the western products as well as to be aware of the various trends and changes in the market place for western products. The marketing strategies of these two countries and their comparison with Western-based consumption marketers include, advertising in these two countries can be made via social media, and pricing can be cheaper because of low incomes in these two countries as compared to the incomes in the US. The products can also be available in stores such as supermarkets because internet connectivity in these two countries is low as compared to internet connectivity in the US where marketers can sell their products via the internet. Producers can also set up production facilities in any of the two countries because of cheap labor offered by both the Chinese as well as the Indian workforce; this will help in reducing their production costs as well as the final prices of their products. (Christoff & Eckersley, 2013) And lastly, the various opportunities that the U.S. companies might foresee are increased demand for their products and services in the two countries due to increased incomes as well as high economic growth. Companies will thus profit as a result of selling western products  in the two countries. Due to the increasing rate of internet usage, in the near future, companies can sell their products via the internet; they can also constantly conduct marketing surveys in order to identify consumer taste and preference of consumers in the two countries. In conclusion, I have described the products that interest these youth markets. Compared and contrasted the micro- and macro-environmental forces that influence the marketing strategies for these goods and services. Analyzed the marketing strategies of these two countries and compared them with the U.S. consumption marketers. And lastly, showed what opportunities U.S. companies might foresee. References Jana, R. (2007). India: Bridging the Fashion Culture Gap. Businessweek Online, 21. Christoff, P. & Eckersley, R. (2013) Globalization and the Environment. Published by Rowman & Littlefield Publishing Group. Xiaojing, L., Shijuan, L., Seung-hee, L., & Magjuka, R. J. (2010). Cultural Differences in Online Learning: International Student Perceptions. Journal Of Educational Technology & Society, 13(3), 177-188.

Technology And The Growth And Expansion Of The Population...

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